Good swag is super hard to get right — and I say that as someone who generally doesn’t wear anything branded. Two success stories: I own a hat from my favorite local coffee shop, and every time I wear it, no matter where I am, someone gushes about how much they love Keeper. It feels like a sweet way to connect with strangers. The other is something I designed for my previous employer, a K-8 school, also a face mask, also during the early days of the pandemic. What was special was that they were kid-size masks, when those were hard to find, and we collaborated with a very cool local, women-owned company who made them out of scrap fabric to reduce waste. That company has a sexy reputation locally, which helped the mask appeal within the school community (who valued that sort of thing).
Good swag is super hard to get right — and I say that as someone who generally doesn’t wear anything branded. Two success stories: I own a hat from my favorite local coffee shop, and every time I wear it, no matter where I am, someone gushes about how much they love Keeper. It feels like a sweet way to connect with strangers. The other is something I designed for my previous employer, a K-8 school, also a face mask, also during the early days of the pandemic. What was special was that they were kid-size masks, when those were hard to find, and we collaborated with a very cool local, women-owned company who made them out of scrap fabric to reduce waste. That company has a sexy reputation locally, which helped the mask appeal within the school community (who valued that sort of thing).
I love these examples!