Cofounder Mode

Thanks for reading LORE, a weekly newsletter on how to build a generational company through communications and culture.

Feb 18 • Cameron Langford

3

1

Brand at the Brink

What Cluely and Coinbase can teach us about the limits of the attention economy

Feb 11 • Cameron Langford

5

2

Screw Strategy, Just Do Things

What an Air Force Colonel can teach us about comms

Feb 4 • Cameron Langford

7

2

2

January 2026

This Advice Is Worth $1,650

Why I paid real American dollars for an ad in a brand-new magazine

Jan 28 • Cameron Langford

6

4

Lore Is The Only Moat

How the collapse of product-market fit killed positioning-first communications

Jan 21 • Cameron Langford

7

1

How Not to Flub a Photoshoot

Profiles are often viewed as the Holy Grail of communications.

Jan 15 • Cameron Langford

5

4

2

What's Worth Reading

My 2025 Reads

Jan 8 • Cameron Langford

6

2

Lore Is the Antidote to Slop

2025 was the year of slopification.

Jan 5 • Cameron Langford

6

4

2

October 2025

How to Make Swag that Doesn't Suck

Part art, part science

Oct 9, 2025 • Cameron Langford

4

3

September 2025

Introducing LORE

A new era for Per My Last

Sep 29, 2025 • Cameron Langford

6

2

June 2025

Eat the Right Glass

Running a startup is like chewing glass and staring into the abyss.

Jun 10, 2025 • Cameron Langford

7

May 2025

May Lessons

On graduating and growing older

May 7, 2025 • Cameron Langford

5

2

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